All magazines are written with an intended audience in mind. Although I don't agree with this stereotype, the advertisements in sports illustrated are going to be geared towards men rather than women. I think we would all be a little confused if we came across a make up advertisement in sports illustrated and would be equally confused if we found an advertisement for something strictly male in seventeen magazine. It is very clear that almost every magazine is either targeting men or women, although some seem to be "gender neutral". Also, many womens magazines will show pictures of attractive men and mens magazines will feature pictures of women, for example the annual sports illustrated swimsuit issue. I agree with a previous post that suggested that sex sells. I think that these magazines are placing stereotypes on the kinds of readers that would be attracted by the subject matter of their magazines. I do not think magazines should be geared towards men or women, I think it just divides us. I think if a man wants to read a fashion magazine he should not be ridiculed, and the same should go for a woman who is interested in sports or body building. The fact that a man reading a fashion magazine will see advertisements for women and a woman reading a sports magazine will see advertisements geared towards men will force them to think that something is wrong with them and that they should not be interested in these subjects, reinforcing our gender stereotypes and definitions of a man and a woman.