Over the weekend I was able to look through an issue of Cosmopolitan.  The magazine is clearly geared toward women, the cover shows the titles of articles such as "Just do this on Date #1 (and he's yours)".  However, the magazine uses a complete double standard.  It tries to send a message of being a confident woman, and how to feel better about yourself, but every article is about how to make the man happier in the relationship, and tips on how to achieve this.  In one section, the editors of Cosmo apologized for suggestions they had given in the past, like in an issue in 1970 they wrote 'Write his thank-you notes...Do needle-point while he watches...Take his pulse (even if you don't know how)...Pumice his calluses...Frolic in his chest hairs'.  But this really isn't any different from their suggestions now.  So while the marketing geared toward women has changed dramatically for many people in the country, and has changed to accept women as independent individuals, it is clear that for many people, like the readers of Cosmopolitan, that it hasn't changed at all.