Sunday, March 29, 2009
I looked up cosmo online today to see if they had a similar demographic online and whether they said the same things in the magazines online. It's funny because the first thing that you open to are the headers of the sections: Sex&Love, Style&Beauty, Hot Guys, Celeb Style, etc. The site is written in bright pink and yellow and immediately shows pictures of couples and guys. It seems so obviously targeted toward girls our age and young women that it's ridiculous ! Everything about it is meant to draw teenagers in, even the language they use is supposed to sound relaxed so that a teenager reading it will feel comfortable, like talking to a best friend.
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I also saw the online Cosmo magazine, and I thought it was pretty clear that it was targeted for women because the main stories that pop up when you go to the site's home page are "20 Gorgeous Styles for Long Hair," "4 Things All Guys Hide from Women," and "What Love Does to Your Diet." These topics are completely targeted for a female audience because only women (at least as far as I know from experience) are concerned with the appearance of their hair usually, and they wonder what guys think about them and what guys are hiding, and its more common for women to be concerned with their diet and physical appearance. I also found a Shape magazine this morning and as I merely read the cover, it was clear that the magazine is targeted for women. This is because the subtitles were phrases like "Detox Your Body," "No gym required! 10 minutes to sexy, sculpted legs," and "Blast Belly Fat for Good." These aspects of appearance are ones that women are more concerned about than men. In addition, there are such subcategories within the magazine as "fashion workbook," "the shape of beauty," etc. Any other thoughts?
ReplyDeleteI looked at an issue of a Cosmo magazine, and noticed the same things. It is definitely targeted for women, and tips of how to improve their bodies, their faces, or advise to help their relationships. There are many articles, like "The 50 Best Relationship Tips Ever, "Just Do This on Date # 1 and He's Yours", and "Beauty News." This magazine definitely tries to sell beauty products as well as relationship advise to women.
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